Now It’s Worth More Than Facebook.Īpple Is Ignoring Something Big About Augmented Reality ![]() The Genius Behind Messi’s Move to Miami Goes Way Beyond SoccerĪpple and Facebook Are in a Real Fight Now “In fact, I think it was usually intended to create a visual, intuitive simplification for extremely complex systems.” Visually, this can result in “simplification to the point of abstraction.” “I honestly don’t think any of it was intended to obscure,” said Jennifer Taw, a professor of international relations at Claremont McKenna College and former RAND analyst who has often been tasked with creating similar slides in the past. However, there are other, less malicious explanations as well. Such briefings are known as “hypnotizing chickens.” These obfuscation tactics are particularly handy for making the case to a fatigued public that a war is winnable and worth continuing. In explaining the “Afghanistan Stability/COIN Dynamics–Security” chart, senior military officers told the Times that the software comes in handy when the goal is not to impart information. This could be because some see its shortcomings as assets. Sellin is long gone, and yet the maligned and ridiculed PowerPoint has remained in the military. military uses to make optimal, efficient decisions about killing other humans.” This was another reason that Hwang started “I was immediately struck by the fact that decision-making at the military was essentially being done by PowerPoint slide,” he said in an interview. ![]() “Also, there is a foundational fact that applies to each image: No matter how abstract they are, these pictures describe systems that the U.S. “Part of what makes military diagrams so fascinating is that they look a lot like the images civilians use to do their regular workaday jobs,” he wrote. In 2014, writer Paul Ford summed up the uncanny feeling conjured by the slides. In the replies, members of this mixed civilian and military audience are all in on the joke, gleefully picking apart these design travesties.īeyond the comical, there are darker reasons these military PowerPoints go viral. Initially a pandemic project, the feed quickly gained followers, who now number over 28,000. Browse long enough at the jumble of fonts and lines and you may start to dissociate. ![]() In 2020, longtime military graphics collector Tim Hwang launched a Twitter account, a feed “dedicated to the presentational aesthetics of the defense-industrial complex.” It’s an endless scroll of maximalist geometry, dizzying causal webs, and WordArt. ppt trappings we have come to know and (usually) despise. Powell’s presentation unfolded with its layers of allegations and counter-allegations, its satellite photography and banal conversations between apparatchiks of Saddam’s oppressive security apparatus,” the Guardian reported at the time, “his chosen vehicle to deliver what was supposed to … convince the waverers and doubters on the security council was none other than PowerPoint.” Powell’s slides included a title card, bulleted lists, and diagrams-all the. Security Council laying out the evidence for the existence of Saddam Hussein’s “weapons of mass destruction.” The episode is now infamous, but probably few remember the PowerPoint slides Powell used to add gravitas to his presentation, which was titled “Iraq: Failing to Disarm.” Aided by the ubiquitous slideshow software, Powell performed his sleight of hand to justify the impending U.S. This past Sunday marked 20 years since then-Secretary of State Colin Powell delivered his remarks to the U.N.
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